ROLE: Content Marketing Manager, Trovata.io
COMPLETED: Q1 2023
CONTEXT: Trovata is an enterprise SaaS platform for corporate finance teams that enables them to manage their multi-bank cash from one single sign-on, automatically. Finance teams can analyze cash flow, send real-time payments, and forecast cash with AI. A cloud-native platform, Trovata is disrupting incumbent treasury management systems like Kyriba and GTreasury, which are more expensive and less agile due to their aging, monolithic software architecture.
OBJECTIVE: To create a middle-of-the-funnel content piece that explains to Trovata’s prospects (Treasury Analysts, Corporate Controllers, and Chief Financial Oficers) how a modern cash management platform could suit their needs better than relying on a legacy treasury management system, ERP, or a bank portal to run treasury operations.
RESULTS:
- This guide was Trovata’s most downloaded guide in its first 90 days, capturing over 300 new email subscribers in the first month without putting ad spend behind it
- Members of the sales team gave me positive feedback and shared it with prospects to nurture them and help educate them on where Trovata fits in the market