Above is is a preview of the datasheet, see full sheet here.
ROLE: Content Marketing Manager, Trovata.io
COMPLETED: Q2, 2023
CONTEXT: Trovata is an enterprise SaaS platform for corporate finance teams that enables them to manage their multi-bank cash from one single sign-on, automatically. Finance teams can analyze cash flow, send real-time payments, and forecast cash with AI. A cloud-native platform, Trovata is disrupting legacy treasury management systems like Kyriba and GTreasury, which are more expensive, require more time and resources to implement, and are less agile due to their monolithic architecture.
OBJECTIVE: To create a data sheet for the sales team to share with prospects who wanted to compare Trovata with its competitor, Kyriba.
METHOD:
- I worked closely with Trovata’s Customer Success team to understand what our customers who had switched over from this competitor had said about their biggest reasons for making the switch.
- Incorporating data from real customer reviews, I analyzed both Trovata and Kyriba’s offerings, understanding how they differed and positioned Trovata’s strengths against Kyriba’s weaknesses.
RESULTS:
➪ VIEW THE COMPETITIVE DATASHEET
- I received very positive feedback from the sales team and business development reps
- With this data sheet making a difference in closing deals, I was asked to make 3 more for different competitor products