ROLE: Senior Marketing Manager, Dragonboat.io COMPLETED: Beginning of Q3 2022 CONTEXT: At Dragonboat.io, a B2B SaaS startup, we were a marketing team of three and I was responsible for developing our monthly blog editorial content calendar. After severing ties with our SEO agency, I took it upon myself to manage our SEO. After auditing our[…]
Do you want to make a good content strategy but don’t know where to start? In this episode of The Content Marketing Podcast, I speak with finance writer and founder of Hedge Content, Jason Mountford, about the foundations that are essential for providing top-quality content. We talk about the importance of knowing your audience, organizing[…]
In this YouTube discussion, TJ Bonaventura and I dive into the fascinating world of content marketing and how AI is reshaping the landscape. Watch this video in which we explore: TL;DW? Here’s a great recap of the conversation on the Studio Pod Media Blog.
ROLE: Content Marketing Manager, Trovata.io COMPLETED: Q1 2023 CONTEXT: Trovata is an enterprise SaaS platform for corporate finance teams that enables them to manage their multi-bank cash from one single sign-on, automatically. Finance teams can analyze cash flow, send real-time payments, and forecast cash with AI. A cloud-native platform, Trovata is disrupting incumbent treasury management systems like Kyriba[…]
Whether you run a small business or a large ecommerce operation, having an online lead management process is critical to building sustainable growth. For ecommerce brands, leads are the virtual version of shoppers browsing through a brick-and-mortar store. They need to come across your display window (an ad, email, or post on social media), walk into[…]
Does your marketing team create content in a one-off, ad-hoc way and want to move to a more structured approach? In this article, I’ll share how you could build a simple content strategy with a regular cadence. It will cover everything from what type of content to prioritize, the frequency of delivery, and the KPIs you would[…]
While Zoom burnout is a real thing, webinars in the B2B world aren’t going anywhere anytime soon. That’s because a webinar can be one of a marketer’s best channels for educating the market and generating new leads. And, people are still signing up for them! In just a half-hour session, companies can deliver incredible value[…]
PROJECT LINKS: View the ebook Visit the landing page MY ROLE: Senior Marketing Manager, Dragonboat.io COMPLETED: April 2022 OBJECTIVE: The main purpose of the ebook was to offer a foundational guide for new and experienced product operations (product ops) professionals to excel in their role. Internally, the objective of this ebook was to create a[…]
MY ROLE: Senior Marketing Manager, Dragonboat.io COMPLETED: Summer 2022 OBJECTIVE: A new category creator, it’s vital for Dragonboat to continuously create content to educate its target market about its new solution for product teams (a responsive product portfolio management platform) and how it is different from roadmapping tools (existing category). Our aim was to create[…]
MY ROLE: Head of Marketing, Abstracta OBJECTIVE: To generate leads for our software test automation services and online training courses by creating a long-form, evergreen gated piece of content. METHOD: Abstracta cofounder, Federico Toledo, had written the first book in Spanish about practical aspects of software testing. We decided to translate his chapter about functional[…]