In this YouTube discussion, TJ Bonaventura and I dive into the fascinating world of content marketing and how AI is reshaping the landscape. Watch this video in which we explore: TL;DW? Here’s a great recap of the conversation on the Studio Pod Media Blog.
This is a snippet of my article that originally appeared on theecommmanager.com: If you’re looking to stir up some attention for your business, a solid demand generation strategy will help you build an audience and generate excitement around your brand. If someone walked up to you on the street and suddenly shouted at you, “Hey! Buy[…]
Whether you run a small business or a large ecommerce operation, having an online lead management process is critical to building sustainable growth. For ecommerce brands, leads are the virtual version of shoppers browsing through a brick-and-mortar store. They need to come across your display window (an ad, email, or post on social media), walk into[…]
While Zoom burnout is a real thing, webinars in the B2B world aren’t going anywhere anytime soon. That’s because a webinar can be one of a marketer’s best channels for educating the market and generating new leads. And, people are still signing up for them! In just a half-hour session, companies can deliver incredible value[…]
Are you getting ready to host a virtual summit or conference? Or even sponsor one? Maybe, if you’re like me, you wear multiple hats and this is the first time your marketing team has tested this channel. Good news: when it comes to virtual vs. in-person events, there’s less to coordinate! No need to worry[…]