Does your marketing team create content in a one-off, ad-hoc way and want to move to a more structured approach?
In this article, I’ll share how you could build a simple content strategy with a regular cadence.
It will cover everything from what type of content to prioritize, the frequency of delivery, and the KPIs you would want to track.
You can build your content machine based on this strategy and once it hums (generates positive ROI), pour some gas on it.
Scale baby, scale!
Why should you trust this plan? Two reasons:
1 – It’s inspired by the best practices from content marketing guru, Emilia Korczyńska, Head of Marketing at UserPilot. With her content strategy and ops framework, she helped the SaaS startup go from writing 4 blogs per month to 40 while 10X-ing monthly traffic, leading to incredible revenue growth.
2 – The plan includes actual tactics and strategies the team and I implemented at Dragonboat.io, which helped to increase organic website traffic by 146% and MQLs by 281% YoY.
Okay, on with it!
To continue reading, click here to be directed to my article on Medium!