Do you want to make a good content strategy but don’t know where to start? In this episode of The Content Marketing Podcast, I speak with finance writer and founder of Hedge Content, Jason Mountford, about the foundations that are essential for providing top-quality content. We talk about the importance of knowing your audience, organizing[…]
In this YouTube discussion, TJ Bonaventura and I dive into the fascinating world of content marketing and how AI is reshaping the landscape. Watch this video in which we explore: TL;DW? Here’s a great recap of the conversation on the Studio Pod Media Blog.
Does your marketing team create content in a one-off, ad-hoc way and want to move to a more structured approach? In this article, I’ll share how you could build a simple content strategy with a regular cadence. It will cover everything from what type of content to prioritize, the frequency of delivery, and the KPIs you would[…]
This is a snippet of my article that originally appeared on theecommmanager.com: If you’re looking to stir up some attention for your business, a solid demand generation strategy will help you build an audience and generate excitement around your brand. If someone walked up to you on the street and suddenly shouted at you, “Hey! Buy[…]
Whether you run a small business or a large ecommerce operation, having an online lead management process is critical to building sustainable growth. For ecommerce brands, leads are the virtual version of shoppers browsing through a brick-and-mortar store. They need to come across your display window (an ad, email, or post on social media), walk into[…]
While Zoom burnout is a real thing, webinars in the B2B world aren’t going anywhere anytime soon. That’s because a webinar can be one of a marketer’s best channels for educating the market and generating new leads. And, people are still signing up for them! In just a half-hour session, companies can deliver incredible value[…]
Are you getting ready to host a virtual summit or conference? Or even sponsor one? Maybe, if you’re like me, you wear multiple hats and this is the first time your marketing team has tested this channel. Good news: when it comes to virtual vs. in-person events, there’s less to coordinate! No need to worry[…]
.. An exercise in gratitude This Thanksgiving, I wanted to put pen to paper about my feelings of gratitude for my job. Among other things, it is something I am profoundly grateful for and I often find myself thinking about how lucky I am to work for the company that I do. But, honestly, it’s[…]
… Tour companies want you to think it’s complicated to visit Machu Picchu. Here’s the simplest way to day trip it. … I just finished up a lovely 5 week trip to Lima and Cusco, Peru, working remotely in both cities and exploring in my free time. Months before my trip, I had started researching[…]
… A checklist for everything to have, research and do when going to a new destination It’s been almost a year and a half since my post about starting a nomadic lifestyle! During this time, I have been to Uruguay, Argentina, Colombia, NYC, back home to California, then to Mexico, Ecuador and Peru! Working while[…]