Month: December 2022

ecommerce demand gen

Why New B2B Ecommerce Brands Need A Demand Generation Strategy

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This is a snippet of my article that originally appeared on theecommmanager.com: If you’re looking to stir up some attention for your business, a solid demand generation strategy will help you build an audience and generate excitement around your brand.   If someone walked up to you on the street and suddenly shouted at you, “Hey! Buy[…]

online lead management

How to Set Up Online Lead Management: Convert More Leads Into Sales in 6 Steps

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Whether you run a small business or a large ecommerce operation, having an online lead management process is critical to building sustainable growth.  For ecommerce brands, leads are the virtual version of shoppers browsing through a brick-and-mortar store. They need to come across your display window (an ad, email, or post on social media), walk into[…]