Kalei White

About Me

Startup Marketing Leader

Hi there! My name is Kalei. I'm a self-starter and senior marketing manager with 10 years of content and product marketing experience across B2B tech companies. 💃 In my career, I've helped:

⭐ a product management software position itself and increase marketing qualified leads by 281% YoY using a product marketing, virtual event, and community-building GTM playbook.

⭐ a JP Morgan-backed financial technology startup improve its content quality and SEO while implementing AI to 2x output, boosting its organic website traffic by 100% in under 6 months without additional spend.

⭐ a bootstrapped Uruguayan software services company successfully enter the US market, growing the company by 140% with 66% of total annual revenues generated from US clients after five years including Shutterfly, Benefit Cosmetics, and Broadcom.

Outside work, I'm either paddle boarding or watching and discussing the greatest TV show ever made, Netflix's "Love is Blind."

Project manager
I seamlessly manage multiple projects and shifting priorities, especially in a fast-paced environment
Team player
Able to collaborate with internal and external stakeholders with an outcome-driven mindset
Communicator
Proven ability to develop customer-centric marketing communication programs and value-based messaging
FULL-STACK MARKETER
Proven track record for building out a marketing strategy to generate demand, capture leads, and create a thriving brand

Expertise

These have been my areas of focus within digital marketing:

PODCASTS & BLOGS

I share my learnings in content marketing and experiences as a former digital nomad.

praise

Kalei brought a lot to the team, improving and professionalizing our marketing. I especially emphasize her ability to generate content for blogs and websites, even considering transmitting ideas using highly technical language. I admire her tenacity combined with the joy she brings into each moment, which is shown in the results that we obtained working with her side by side.

Federico Toledo

COO, Abstracta

It’s rare to come across a standout like Kalei. I had the pleasure of reporting to her and I can attest to the fact that she is ridiculously efficient and vital to any team. She brought direction, strategy, and creativity to all our initiatives from content to events to community and beyond. I was particularly impressed by Kalei’s ability to juggle multiple projects and keep everything on track.

Kenisha Liu

Marketing Specialist, Dragonboat.io

Working with Kalei, it was clear that she not only loves the craft of writing and the art of storytelling, but she also has a passion for and extensive experience with repackaging written content into new and engaging formats. She pays incredible attention to detail, ensuring that every piece of content is not only well-written but also meticulously edited for clarity, accuracy, and coherence while following our brand voice and tone.

Christina Lau

Marketing Manager, Dragonboat